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Meet Our Founders

How did a clinical herbalist and feminist chef end up starting a lube company? Well, it all started with the vagina. Doesn't it always? Personal lubricants have been around for thousands of years. In modern times, most lubricants have been made for men by men. If you look closely at the ingredients, they aren’t anything you’d want to put IN your body. And yet, women’s most absorbent and sensitive internal tissues are often on the receiving end. 

We wanted something better for ourselves and for the women and humans with vaginas in our lives. We searched the market for natural lubricants. Coconut oil was having a moment, but it’s not latex safe and may contribute to bacterial vaginosis and yeast infections. No thanks. A few products were aloe-based, which is indeed safe and soothing, but we thought we could do better.

We began scouring the earth for luxurious botanicals worthy of a vagina. We developed a beautiful formula made of healing plants, flowers, herbs, and hyaluronic acid. Naturally found in the vagina, hyaluronic acid draws and retains moisture, as well as plumps and hydrates intimate tissues. It has been wildly popular in face serums for years, but it’s a powerhouse down below. 

All of our formulations are also latex safe, vegan, gluten free, Made in America, and cruelty free. 

We were excited to tell anyone who would listen about our discoveries, but we quickly learned that many women weren’t comfortable talking or even thinking about their intimate areas. The vagina is arguably the most important organ on Earth, and yet most of us are too ashamed to discuss its existence.So that has become part of our mission, too. We as women have changing levels of moisture for MANY reasons. What doesn’t change is the fact that our vaginas deserve better. We deserve a carefully curated serum that is made with our bodies in mind.
And we deserve to abolish the shame that goes with it.

We hope you join us in cherishing your body and caring for yourself thoughtfully and proudly. Cheers to the Luberation!

–Corrie and Rainbow

Corrie And Rainbow


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